Worklane

Workflow & Approvals — "Approvals on autopilot."

Category: Process Automation Personality: The Traffic Controller One Word: Flow
💡 About 🎨 Logos 💰 Pricing 🎯 Demographics 📋 Brand

What is Worklane?

Worklane is a workflow automation and approval management platform that eliminates bottlenecks and keeps work moving. No more chasing signatures or lost requests.

Built for operations managers and office managers who are tired of manual approval chains and scattered processes.

Key Features

  • Custom Approval Workflows — Route requests automatically to the right people
  • Status Tracking — Know where everything is, always
  • Multi-step Approvals — Handle complex chains with ease
  • Notifications — Never miss a pending request
  • Audit Trail — Full history for compliance

Who It's For

Ideal ForOperations Managers, Office Managers, HR Directors
Company Size20-500 employees
IndustriesAgencies, Professional Services, BPO, Insurance
Pain PointManual approval chains, lost requests, bottlenecks

Logos & Assets

Worklane
Primary Logo
Dark background
Worklane
Primary Logo
Light background
Icon Only
Brand background

Download Assets

📦 Icon — Brand Color (Purple)

For dark backgrounds, websites, apps

SVG Vector 64px Favicon 128px Small 256px Medium 300px LinkedIn 512px Social 1024px Print
📦 Icon — White

For brand-colored or dark backgrounds

SVG Vector 64px Favicon 128px Small 256px Medium 300px LinkedIn 512px Social 1024px Print
📐 Size Guide
SizeUse Case
64pxFavicon, browser tab, tiny icons
128pxApp icons, small UI elements
256pxThumbnails, email signatures
300pxLinkedIn profile photos (recommended)
512pxSocial media profiles, LinkedIn, Facebook
1024pxHigh-res, print materials, large displays
SVGScalable for any size, web, presentations

Pricing

COMING SOON

STARTER

Free

$0 /mo
  • Up to 5 users
  • 3 workflow templates
  • Basic reporting
  • Email notifications
POPULAR

TEAM

Pro

$12 /user/mo
  • Unlimited users
  • Custom workflows
  • Advanced analytics
  • Slack & Teams integration
  • Priority support
COMING SOON

ENTERPRISE

Scale

$24 /user/mo
  • Everything in Team
  • SSO / SAML
  • API access
  • Custom integrations
  • Dedicated support

💡 Why subscription? No $100K project fees. No 6-month timelines. Get your software in days, pay monthly, cancel if it doesn't work. That's the Personalized SaaS promise.

Brand Guidelines

Color Palette

Worklane Purple
#9333ea
Violet 600
#7c3aed
Purple 400
#a855f7
Lavender
#faf5ff

Typography

Use CaseFontWeight
HeadlinesDM Sans600-700
Body TextInter400-500

Voice & Tone

Voice: Efficient and reassuring — everything's under control.

✓ Do

"Work shouldn't get stuck."

"Route it. Done."

✗ Don't

"Supercharge your workflow!"

"Revolutionary automation!"

Marketing Strategy

Target Audience

AttributePrimarySecondary
RoleOperations Managers, Office ManagersHR Directors, Project Managers
Company Size20-100 employees100-500 employees
IndustryAgencies, Professional Services, BPOFintech, Insurance
Pain PointManual approval chains, lost requests, bottlenecksCompliance tracking, audit trails

Messaging Pillars

Flow "Work shouldn't get stuck."

Automation "Route it. Done."

Control "Know where everything is. Always."

Ad Creative Direction

  • Visual: Clean, efficient, motion graphics showing flow
  • Hook: "Your approvals are stuck. Again."
  • CTA: "Automate approvals →" / "See it flow →"

Budget Priority

LinkedIn 50% Meta 40% TikTok 10%

Ad Targeting

Meta (Facebook + Instagram)
Age28-50
InterestsProcess automation, Project management software, Office administration, Workflow management, Trello, Asana, Monday.com
BehaviorsBusiness page admins, Small business owners, Frequent business travelers
Job TitlesOperations Manager, Office Manager, HR Manager, Project Manager, Admin Manager
PlacementsFeed, Reels, Stories
LinkedIn
Job TitlesOperations Manager, Office Manager, HR Director, Process Improvement Manager, Business Operations Lead
Job FunctionsOperations, Administrative, Human Resources, Project Management
SeniorityManager, Senior, Director
Company Size11-50, 51-200
IndustriesProfessional Services, Marketing & Advertising, Insurance, BPO
TikTok
Age25-40
InterestsProductivity, Work Life, Corporate, Office
Hashtags#WorkTok #OfficeLife #Productivity #Corporate
Content Style"POV: Your boss asks for status" relatable content