Vector

Project Management — "Move fast. Ship faster."

Category: Project Management Personality: The Builder One Word: Momentum
💡 About 🎨 Logos 💰 Pricing 🎯 Demographics 📋 Brand

What is Vector?

Vector is an opinionated project management tool built for teams that ship. No bloat, no endless features — just what you need to maintain momentum.

Built for project managers, team leads, and founders who believe momentum beats perfection.

Key Features

  • Kanban + List Views — See work the way you want
  • Sprint Planning — Ship in cycles, not chaos
  • Team Workload — Know who's overloaded
  • Progress Tracking — What's moving, what's stuck
  • Built for Speed — Fast UI, no bloat

Who It's For

Ideal ForProject Managers, Team Leads, Founders, Product Managers
Company Size5-200 employees
IndustriesStartups, Agencies, Tech, Construction
Pain PointGeneric PM tools don't fit their workflow

Logos & Assets

Vector
Primary Logo
Dark background
Vector
Primary Logo
Light background
Icon Only
Brand background

Download Assets

📦 Icon — Brand Color (Orange)

For dark backgrounds, websites, apps

📦 Icon — White

For brand-colored or dark backgrounds

📐 Size Guide
SizeUse Case
64pxFavicon, browser tab, tiny icons
128pxApp icons, small UI elements
256pxThumbnails, email signatures
300pxLinkedIn profile photos (recommended)
512pxSocial media profiles, LinkedIn, Facebook
1024pxHigh-res, print materials, large displays
SVGScalable for any size, web, presentations

Pricing

COMING SOON

FREE

STARTER

$0 /mo
  • → Up to 5 users
  • → 2 active projects
  • → Kanban board
  • → Basic dashboard
  • → 7-day history
POPULAR

PRO

TEAM

$8 /user/mo
  • → Unlimited users
  • → Unlimited projects
  • → Timeline + Gantt
  • → Team workload view
  • → Unlimited history
COMING SOON

ENTERPRISE

SCALE

$14 /user/mo
  • → Everything in Team
  • → SSO & SAML
  • → Advanced analytics
  • → Audit logs
  • → Priority support

💡 Why subscription? No $100K project fees. No 6-month timelines. Get your software in days, pay monthly, cancel if it doesn't work. That's the Personalized SaaS promise.

Brand Guidelines

Color Palette

Vector Orange
#ea580c
Orange 700
#c2410c
Orange 400
#fb923c
Cream
#fff7ed

Typography

Use CaseFontWeight
HeadlinesSpace Grotesk600-700
Body TextInter400-500

Voice & Tone

Voice: Direct, energetic, biased toward action. Speak like a founder.

✓ Do

"Ship it. Then iterate."

"Momentum > perfection."

✗ Don't

"Optimize your project lifecycle!"

"Comprehensive planning solutions!"

Marketing Strategy

Target Audience

AttributePrimarySecondary
RoleProject Managers, Team LeadsFounders, Product Managers
Company Size5-50 employees50-200 employees
IndustryStartups, Agencies, TechConstruction, Events
Pain PointGeneric PM tools don't fit their workflowLost momentum, unclear priorities

Messaging Pillars

Momentum "Momentum > perfection."

Simplicity "Built for how your team actually works."

Speed "Ship it. Then iterate."

Ad Creative Direction

  • Visual: Bold, energetic, orange accents, forward motion
  • Hook: "Still in planning mode? Your competitor shipped yesterday."
  • CTA: "Start shipping →" / "See Vector in action →"

Budget Priority

X 40% LinkedIn 30% TikTok 20%

Ad Targeting

X (Twitter)
Target AccountsStartup founders, PMs, VCs
Hashtags#ShipIt #Startups #ProductManagement #Build
Content StyleShipping culture, PM hot takes, build-in-public
Best FormatsThreads, Video Ads, Spark Ads
LinkedIn
Job TitlesProject Manager, Product Manager, Team Lead, Founder, Engineering Manager
Job FunctionsProject Management, Product Management, Engineering, Entrepreneurship
SeniorityEntry, Senior, Manager, Director
Company Size1-10, 11-50, 51-200
IndustriesTechnology, Marketing & Advertising, Design, Startups
TikTok
Age22-40
InterestsStartups, Tech, Productivity, Side Hustle
Hashtags#StartupTok #ProjectManagement #ShipIt #TechTok
Content StyleStartup culture, shipping content, founder day-in-life