Vector

Project Management — "Move fast. Ship faster."

Category: Project Management Personality: The Builder One Word: Momentum

💡 About 🎨 Logos 💰 Pricing 🎯 Demographics 📋 Brand

What is Vector?

Vector is an opinionated project management tool built for teams that ship. No bloat, no endless features — just what you need to maintain momentum.

Built for project managers, team leads, and founders who believe momentum beats perfection.

Key Features

Kanban + List Views — See work the way you want
Sprint Planning — Ship in cycles, not chaos
Team Workload — Know who's overloaded
Progress Tracking — What's moving, what's stuck
Built for Speed — Fast UI, no bloat

Who It's For

Ideal For	Project Managers, Team Leads, Founders, Product Managers
Company Size	5-200 employees
Industries	Startups, Agencies, Tech, Construction
Pain Point	Generic PM tools don't fit their workflow

Logos & Assets

Primary Logo

Dark background

Primary Logo

Light background

Icon Only

Brand background

Download Assets

📦 Icon — Brand Color (Orange)

For dark backgrounds, websites, apps

SVG Vector 64px Favicon 128px Small 256px Medium 300px LinkedIn 512px Social 1024px Print

📦 Icon — White

For brand-colored or dark backgrounds

SVG Vector 64px Favicon 128px Small 256px Medium 300px LinkedIn 512px Social 1024px Print

📐 Size Guide

Size	Use Case
64px	Favicon, browser tab, tiny icons
128px	App icons, small UI elements
256px	Thumbnails, email signatures
300px	LinkedIn profile photos (recommended)
512px	Social media profiles, LinkedIn, Facebook
1024px	High-res, print materials, large displays
SVG	Scalable for any size, web, presentations

Pricing

COMING SOON

FREE

STARTER

$0 /mo

→ Up to 5 users
→ 2 active projects
→ Kanban board
→ Basic dashboard
→ 7-day history

POPULAR

PRO

TEAM

$8 /user/mo

→ Unlimited users
→ Unlimited projects
→ Timeline + Gantt
→ Team workload view
→ Unlimited history

COMING SOON

ENTERPRISE

SCALE

$14 /user/mo

→ Everything in Team
→ SSO & SAML
→ Advanced analytics
→ Audit logs
→ Priority support

💡 Why subscription? No $100K project fees. No 6-month timelines. Get your software in days, pay monthly, cancel if it doesn't work. That's the Personalized SaaS promise.

Brand Guidelines

Color Palette

Vector Orange

#ea580c

Orange 700

#c2410c

Orange 400

#fb923c

Cream

#fff7ed

Typography

Use Case	Font	Weight
Headlines	Space Grotesk	600-700
Body Text	Inter	400-500

Voice & Tone

Voice: Direct, energetic, biased toward action. Speak like a founder.

✓ Do

"Ship it. Then iterate."

"Momentum > perfection."

✗ Don't

"Optimize your project lifecycle!"

"Comprehensive planning solutions!"

Marketing Strategy

Target Audience

Attribute	Primary	Secondary
Role	Project Managers, Team Leads	Founders, Product Managers
Company Size	5-50 employees	50-200 employees
Industry	Startups, Agencies, Tech	Construction, Events
Pain Point	Generic PM tools don't fit their workflow	Lost momentum, unclear priorities

Messaging Pillars

Momentum "Momentum > perfection."

Simplicity "Built for how your team actually works."

Speed "Ship it. Then iterate."

Ad Creative Direction

Visual: Bold, energetic, orange accents, forward motion
Hook: "Still in planning mode? Your competitor shipped yesterday."
CTA: "Start shipping →" / "See Vector in action →"

Budget Priority

X 40% LinkedIn 30% TikTok 20%

Ad Targeting

X (Twitter)

Target Accounts	Startup founders, PMs, VCs
Hashtags	#ShipIt #Startups #ProductManagement #Build
Content Style	Shipping culture, PM hot takes, build-in-public
Best Formats	Threads, Video Ads, Spark Ads

Job Titles	Project Manager, Product Manager, Team Lead, Founder, Engineering Manager
Job Functions	Project Management, Product Management, Engineering, Entrepreneurship
Seniority	Entry, Senior, Manager, Director
Company Size	1-10, 11-50, 51-200
Industries	Technology, Marketing & Advertising, Design, Startups

TikTok

Age	22-40
Interests	Startups, Tech, Productivity, Side Hustle
Hashtags	#StartupTok #ProjectManagement #ShipIt #TechTok
Content Style	Startup culture, shipping content, founder day-in-life