Alignly

HR & People Ops — "Your people, organized."

Category: Human Resources Personality: The Ally One Word: Belonging
💡 About 🎨 Logos 💰 Pricing 🎯 Demographics 📋 Brand

What is Alignly?

Alignly is an HR and people operations platform that puts humans first. Manage your team without spreadsheets, without enterprise complexity.

Built for HR managers and people ops professionals who want to focus on people, not paperwork.

Key Features

  • Employee Directory — Everyone in one place
  • Onboarding Workflows — Smooth first days
  • Leave Management — PTO without the chaos
  • Document Storage — Contracts, IDs, certificates
  • Org Chart — See your structure clearly

Who It's For

Ideal ForHR Managers, People Ops, Office Managers
Company Size20-300 employees
IndustriesProfessional Services, Tech, Retail, Healthcare
Pain PointScattered employee data, manual onboarding

Logos & Assets

Alignly
Primary Logo
Dark background
Alignly
Primary Logo
Light background
Icon Only
Brand background

Download Assets

📦 Icon — Brand Color (Emerald)

For dark backgrounds, websites, apps

SVG Vector 64px Favicon 128px Small 256px Medium 300px LinkedIn 512px Social 1024px Print
📦 Icon — White

For brand-colored or dark backgrounds

SVG Vector 64px Favicon 128px Small 256px Medium 300px LinkedIn 512px Social 1024px Print
📐 Size Guide
SizeUse Case
64pxFavicon, browser tab, tiny icons
128pxApp icons, small UI elements
256pxThumbnails, email signatures
300pxLinkedIn profile photos (recommended)
512pxSocial media profiles, LinkedIn, Facebook
1024pxHigh-res, print materials, large displays
SVGScalable for any size, web, presentations

Pricing

COMING SOON

Fixed

For small teams getting started

$5 /employee/month
  • People directory
  • Basic time-off tracking
  • Policy library
  • Employee self-service
COMING SOON

Flexi

For growing teams building culture

$10 /employee/month
  • Everything in Fixed
  • Full onboarding workflows
  • Advanced leave management
  • Culture & engagement tools
  • Pulse surveys
COMING SOON

Fluid

For scaling teams needing more

$18 /employee/month
  • Everything in Flexi
  • API access
  • SSO / SAML
  • Custom workflows
  • Advanced analytics

💡 Why subscription? No $100K project fees. No 6-month timelines. Get your software in days, pay monthly, cancel if it doesn't work. That's the Personalized SaaS promise.

Brand Guidelines

Color Palette

Alignly Emerald
#059669
Emerald 700
#047857
Emerald 500
#10b981
Mint
#ecfdf5

Typography

Use CaseFontWeight
HeadlinesNunito600-700
Body TextInter400-500

Voice & Tone

Voice: Warm, supportive, human-first. Never cold or corporate.

✓ Do

"HR that's actually human."

"Your people, organized."

✗ Don't

"Human capital management!"

"Enterprise workforce solutions!"

Marketing Strategy

Target Audience

AttributePrimarySecondary
RoleHR Managers, People OpsFounders (solo HR), Office Managers
Company Size20-100 employees100-300 employees
IndustryProfessional Services, Tech, RetailHealthcare, Education
Pain PointScattered employee data, manual onboardingCompliance tracking, PTO chaos
Gender NoteHR roles skew 70% female globally

Messaging Pillars

Belonging "HR that's actually human."

Simplicity "Everything about your team. One place."

Growth "People, aligned."

Ad Creative Direction

  • Visual: Warm, human, candid team photos, emerald accents
  • Hook: "Managing your team in spreadsheets? You deserve better."
  • CTA: "Organize your people →" / "See Alignly →"

Budget Priority

LinkedIn 50% Meta 40% Reddit 10%

Ad Targeting

LinkedIn
Job TitlesHR Manager, People Operations Manager, HR Director, CHRO, HR Business Partner, Talent Manager
Job FunctionsHuman Resources
SeniorityManager, Senior, Director, VP
Company Size11-50, 51-200, 201-500
IndustriesTechnology, Professional Services, Retail, Healthcare
SkillsHuman Resources, People Management, Talent Acquisition, Employee Relations
Meta (Facebook + Instagram)
Age28-50
GenderAll (slight female skew for HR)
InterestsHuman resources, Employee management, Payroll services, BambooHR, Gusto, HR software, Recruitment
BehaviorsSmall business owners, Business page admins
Job TitlesHR Manager, People Operations, Office Manager, Admin Manager, HR Director
Reddit
Primary Subredditsr/humanresources, r/AskHR, r/smallbusiness
Secondary Subredditsr/jobs, r/careerguidance
Engagement StyleHR compliance tips, people ops advice