The Agency
Custom Software — "Software that fits your business."
What is The Agency?
The Agency is custom software that fits your unique business process. When off-the-shelf doesn't work, we build it — fast, and for a subscription.
Built for founders, CEOs, and operations leaders with workflows that no existing software handles.
Key Features
- Custom-Built — Designed for YOUR process
- Shipped Fast — Days to weeks, not months
- Subscription Model — No $100K projects
- Ongoing Support — Updates and changes included
- Your IP — You own what we build
Who It's For
| Ideal For | Founders, CEOs, COOs, Operations Directors |
| Company Size | 10-500 employees |
| Industries | Any industry with unique workflow needs |
| Pain Point | No existing software fits their process |
Logos & Assets
Download Assets
For dark backgrounds, websites, apps
For brand-colored or dark backgrounds
| Size | Use Case |
|---|---|
| 64px | Favicon, browser tab, tiny icons |
| 128px | App icons, small UI elements |
| 256px | Thumbnails, email signatures |
| 300px | LinkedIn profile photos (recommended) |
| 512px | Social media profiles, LinkedIn, Facebook |
| 1024px | High-res, print materials, large displays |
| SVG | Scalable for any size, web, presentations |
Creative Hub — Social Posts
Ready-to-post social media content. Download assets and copy captions.
4 slides • Instagram/LinkedIn carousel
Software that fits your business. Not one-size-fits-all. Not bloated enterprise. Not months of waiting. Tell us what you need. We build it. → agency.symph.co
5 slides • Instagram/LinkedIn carousel
You keep adapting to software. What if software adapted to you? "We're too unique for off-the-shelf." "Custom dev is too expensive." Sound familiar? Built in days. Not months. Paid like SaaS. → The Agency.
6 slides • Instagram/LinkedIn carousel
How does it work? 01 → AI builds. 02 → Humans review. 03 → You approve. AI velocity + Human intelligence = Your software. → agency.symph.co
| Mode | Dark (black backgrounds) |
|---|---|
| Colors | Pure B&W + faint blue-gray tones. No accent colors. |
| Typography | Geist (clean sans-serif). "The" in gray, "Agency" in white. |
| Texture | Subtle blueprint grid |
| Accents | One hand-drawn element per slide max (arrow, underline, checkmark) |
| Ownable | White gradient dot (•) after key statements |
Pricing
PERSONALIZED SOFTWARE, SUBSCRIPTION PRICING
/month
No $100K project fees. Cancel anytime.
Get a quote →💡 Why subscription? No $100K project fees. No 6-month timelines. Get your software in days, pay monthly, cancel if it doesn't work. That's the Personalized SaaS promise.
Brand Guidelines
Color Palette
Note: No accent color. Premium monochrome B&W palette signals "bespoke."
Typography
| Use Case | Font | Weight |
|---|---|---|
| Headlines | Inter | 600-700 |
| Body Text | Inter | 400-500 |
Voice & Tone
Voice: Confident, premium, understated. Let the work speak.
✓ Do
"When it doesn't exist, we build it."
"Software that fits your business."
✗ Don't
"Cutting-edge custom development!"
"Enterprise digital transformation!"
Marketing Strategy
Target Audience
| Attribute | Primary | Secondary |
|---|---|---|
| Role | Founders, CEOs, Operations Leaders | CTOs (for buy vs. build decisions) |
| Company Size | 10-200 employees | 200-500 employees |
| Industry | Any SMB with unique workflows | Niche verticals |
| Pain Point | No existing software fits their process | Custom dev too expensive/slow |
Messaging Pillars
Possibility "When it doesn't exist, we build it."
Value "Subscription pricing. No $100K projects."
Speed "Shipped in days, not months."
Ad Creative Direction
- Visual: Premium B&W, bold typography, no accent color
- Hook: "That system you never had time to build?"
- CTA: "Tell us your problem →" / "Start building →"
Budget Priority
LinkedIn 50% X 30% Reddit 20%
Ad Targeting
| Job Titles | CEO, Founder, COO, Operations Director, Managing Director, Business Owner, CTO |
|---|---|
| Job Functions | Executive, Operations, Business Development, IT |
| Seniority | Owner, C-Suite, VP, Director |
| Company Size | 11-50, 51-200, 201-500 |
| Industries | All industries (unique workflow pain point) |
| Skills | Business Strategy, Operations Management, Process Improvement |
| Target Accounts | Founders, Tech leaders, CTOs |
|---|---|
| Hashtags | #BuildInPublic #SaaS #CustomSoftware |
| Content Style | Building stories, case studies, before/after |
| Primary Subreddits | r/smallbusiness, r/startups, r/Entrepreneur |
|---|---|
| Secondary Subreddits | r/SaaS, r/technology |
| Engagement Style | Build vs buy discussions, custom software advice |
| AMA Potential | "We built 50 custom software products in 2025, AMA" |