Clocklane

POS & Timesheets — "Every dollar. Every hour."

Category: Time & Attendance Personality: The Timekeeper One Word: Fairness

💡 About 🎨 Logos 💰 Pricing 🎯 Demographics 📋 Brand

What is Clocklane?

Clocklane is a time tracking and POS system built for fairness. Accurate timesheets, no disputes, payroll-ready data.

Built for business owners and operations managers in retail, F&B, and services who need accurate time records.

Key Features

Clock In/Out — Mobile, tablet, or kiosk
GPS Verification — Know they're on-site
Break Tracking — Compliant time records
Payroll Export — Ready for your payroll system
Overtime Alerts — Avoid surprise costs

Who It's For

Ideal For	Business Owners, Store Managers, Operations Managers
Company Size	5-200 employees
Industries	Retail, F&B, Services, Manufacturing
Pain Point	Time theft, inaccurate records, payroll errors

Logos & Assets

Primary Logo

Dark background

Primary Logo

Light background

Icon Only

Brand background

Download Assets

📦 Icon — Brand Color (Red)

For dark backgrounds, websites, apps

SVG Vector 64px Favicon 128px Small 256px Medium 300px LinkedIn 512px Social 1024px Print

📦 Icon — White

For brand-colored or dark backgrounds

SVG Vector 64px Favicon 128px Small 256px Medium 300px LinkedIn 512px Social 1024px Print

📐 Size Guide

Size	Use Case
64px	Favicon, browser tab, tiny icons
128px	App icons, small UI elements
256px	Thumbnails, email signatures
300px	LinkedIn profile photos (recommended)
512px	Social media profiles, LinkedIn, Facebook
1024px	High-res, print materials, large displays
SVG	Scalable for any size, web, presentations

Pricing

COMING SOON

Fixed

For single-location operators

$0 /month

2.75% + $0.10 per transaction

POS Transactions
Time Clock
1 Location
Basic Reports

COMING SOON

Flexi

For growing businesses

$49 /location/mo

2.5% + $0.10 per transaction

Everything in Fixed
Live Margin Dashboard
Scheduling
Advanced Analytics

COMING SOON

Fluid

For multi-location operators

$99 /location/mo

2.25% + $0.10 per transaction

Everything in Flexi
Multi-Location Dashboard
Payroll Integration
Priority Support

💡 Why subscription? No $100K project fees. No 6-month timelines. Get your software in days, pay monthly, cancel if it doesn't work. That's the Personalized SaaS promise.

Brand Guidelines

Color Palette

Clocklane Red

#dc2626

Red 700

#b91c1c

Red 500

#ef4444

Rose

#fef2f2

Typography

Use Case	Font	Weight
Headlines	IBM Plex Sans	500-600
Body Text	Inter	400-500

Voice & Tone

Voice: Fair, trustworthy, no-nonsense. Appeals to the bottom line.

✓ Do

"Fair time. Fair pay."

"No more time disputes."

✗ Don't

"Advanced time management platform!"

"Revolutionary attendance tracking!"

Marketing Strategy

Target Audience

Attribute	Primary	Secondary
Role	Business Owners, Operations Managers	Finance/Accounting, Store Managers
Company Size	5-50 employees	50-200 employees
Industry	Retail, F&B, Services	Manufacturing, Construction
Pain Point	Time theft, inaccurate records, payroll errors	Compliance, audit readiness
Tech Comfort	Low-medium	Medium

Messaging Pillars

Fairness "Fair time. Fair pay."

Accuracy "Accurate. Always."

Trust "No more time disputes."

Ad Creative Direction

Visual: Clean, professional, red accents, clock imagery (subtle)
Hook: "How much are manual timesheets costing you?"
CTA: "Track accurately →" / "Calculate savings →"

Budget Priority

Meta 50% TikTok 30% LinkedIn 20%

Ad Targeting

Meta (Facebook + Instagram)

Age	30-55
Interests	Point of sale systems, Time tracking software, Payroll, Retail management, Restaurant management, Small business, QuickBooks, Xero
Behaviors	Small business owners, Engaged shoppers, Business page admins, Retail business owners
Job Titles	Business Owner, Store Manager, Finance Manager, Operations Manager, Restaurant Owner
Industries	Retail, Food & Beverage, Services, Manufacturing
Placements	Feed, Stories, Reels

TikTok

Age	28-50
Interests	Small Business, Retail, Restaurant, Finance
Hashtags	#SmallBusinessTok #RetailTok #RestaurantOwner
Content Style	Business tips, "I saved $X" stories, ROI calculators

Job Titles	Business Owner, Finance Manager, Operations Manager, Retail Manager, Store Manager
Job Functions	Operations, Finance, Accounting, Business Development
Seniority	Owner, Director, Manager
Company Size	1-10, 11-50, 51-200
Industries	Retail, Food & Beverage, Hospitality, Manufacturing, Services