Overture

Dashboards & Analytics — "Your business at a glance."

Category: Business Intelligence Personality: The Conductor One Word: Clarity

💡 About 🎨 Logos 💰 Pricing 🎯 Demographics 📋 Brand

What is Overture?

Overture is a personalized dashboard and analytics platform that gives business leaders a single view of what matters most. No more switching between tools or waiting for reports.

Built for CEOs, COOs, and operations directors who need clarity without complexity. We build dashboards tailored to YOUR metrics — shipped in days, not months.

Key Features

Custom KPI Dashboards — See exactly what you need, nothing you don't
Real-time Data Sync — Connect your existing tools (Sheets, QuickBooks, CRM, etc.)
Mobile-Ready — Check your numbers anywhere
No Data Team Required — We handle the technical setup
Personalized to Your Business — Not a template, built for YOU

Who It's For

Ideal For	CEOs, COOs, Operations Directors, Finance Leaders
Company Size	10-500 employees
Industries	Professional Services, SaaS, Retail, Manufacturing
Pain Point	Data scattered across tools, no single source of truth

Logos & Assets

Preview

Icon — Brand Color

For dark backgrounds

Icon — White

For colored backgrounds

Download Assets

📦 Icon — Brand Color (Cyan)

For dark backgrounds, websites, apps

SVG Vector 64px Favicon 128px Small 256px Medium 300px LinkedIn 512px Social 1024px Print

📦 Icon — White

For brand-colored or dark backgrounds

SVG Vector 64px Favicon 128px Small 256px Medium 300px LinkedIn 512px Social 1024px Print

📐 Size Guide

Size	Use Case
64px	Favicon, browser tab, tiny icons
128px	App icons, small UI elements
256px	Thumbnails, email signatures
300px	LinkedIn profile photos (recommended)
512px	Social media profiles, LinkedIn, Facebook
1024px	High-res, print materials, large displays
SVG	Scalable for any size, web, presentations

Pricing

AI-Powered Dashboards

Fixed $79/mo · Flexi $199/mo · Fluid $399/mo

<5min

Data Refresh

30+

Integrations

Root Cause

Connects your tools and explains KPI movement in plain English. Stop guessing why revenue dipped. Get AI root cause analysis the moment it happens.

💡 Why subscription? No $100K project fees. No 6-month timelines. Get your dashboard in days, pay monthly, cancel if it doesn't work. That's the Personalized SaaS promise.

Brand Guidelines

Color Palette

Overture Cyan

#0891b2

Cyan 700

#0e7490

Cyan 400

#22d3ee

Midnight

#0c1524

Charcoal

#1e293b

Ivory

#f8fafc

Color Ratios: 60% Midnight/Charcoal (backgrounds) · 30% Ivory/Slate (text) · 10% Overture Cyan (accents)

Typography

Use Case	Font	Weight
Headlines	Fraunces	500-600
Body Text	Inter	400-500
Data/Labels	JetBrains Mono	400

Voice & Tone

Voice: Calm authority — confident without being aggressive. Speaks with precision.

✓ Do

"See what matters. Nothing else."

"Your data, finally clear."

✗ Don't

"Revolutionary AI-powered analytics!"

"The ultimate dashboard solution!"

Marketing Strategy

Target Audience

Attribute	Primary	Secondary
Role	CEO, COO, Ops Directors	Finance Directors, Data Analysts
Company Size	10-200 employees	200-500 employees
Industry	Professional Services, SaaS, Retail	Manufacturing, Healthcare
Pain Point	Data scattered across tools, no single view	Reporting takes too long, decisions delayed
Tech Comfort	Medium-high	High

Messaging Pillars

Clarity "See what matters. Nothing else."

Speed "Built in days, not months."

Personalization "Dashboards that fit how YOU measure success."

Content Strategy

Content Type	Topic Examples	Frequency
Thought Leadership	"The 5 metrics every CEO should see daily"	2x/week
How-To	"How to build a dashboard without developers"	1x/week
Case Study	"How [Company] cut reporting time by 80%"	2x/month
Comparison	"Overture vs. Tableau: Which fits your team?"	1x/month

Ad Creative Direction

Visual: Dark backgrounds, clean data visualizations, executive aesthetic
Hook: "Still exporting to Excel? There's a better way."
CTA: "See your data →" / "Get your dashboard built →"

Budget Priority

LinkedIn 60% Meta 30% X 10%

Ad Targeting

Meta (Facebook + Instagram)

Age	28-55
Gender	All
Location	Global — US, UK, Canada, EU, Australia, SEA
Languages	English, Filipino
Interests	Business intelligence, Data analytics, Microsoft Excel, Tableau Software, Power BI, Google Analytics, Financial analysis, Business strategy
Behaviors	Small business owners, Technology early adopters, Business page admins
Job Titles	CEO, COO, CFO, Business Owner, Operations Director, Finance Director
Custom Audiences	Website visitors (180 days), Video viewers 50%+, Lookalike of demo requesters
Exclusions	Current customers, Competitors' employees
Placements	Feed, Reels, Stories (prioritize Reels)
Optimization	Lead generation / Conversions

Job Titles	Chief Executive Officer, Chief Operating Officer, Chief Financial Officer, VP Operations, Head of Operations, Director of Operations, Data Director, VP Finance
Job Functions	Operations, Finance, Business Development, Executive
Seniority	Director, VP, C-Suite, Owner
Company Size	11-50, 51-200, 201-500
Industries	Technology, Professional Services, Financial Services, Retail
Skills	Business Intelligence, Data Analysis, Strategic Planning, Operations Management
Groups	CEO groups, Operations leadership, Data analytics
Location	Global — English-speaking markets priority

TikTok

Age	25-45
Interests	Business, Finance, Entrepreneurship, Data
Hashtags	#BusinessTok #DataVisualization #CEO #Startup
Creator Types	Business coaches, Data creators, CEOs
Best Format	In-Feed, Spark Ads
Content Style	Executive day-in-life, dashboard reveals

Primary Subreddits	r/analytics, r/BusinessIntelligence, r/dataisbeautiful
Secondary Subreddits	r/smallbusiness, r/startups, r/excel
Engagement Style	Answer data questions, share visualization tips

Remember: Build karma first (30+ days). No direct promotion — value-first posts only.

X (Twitter)

Target Accounts	CEOs, VCs, Data influencers, CFOs
Hashtags	#DataDriven #Analytics #CEO #Dashboards
Content Style	Insights, threads, data hot takes
Best Formats	Promoted Tweets, Video Ads