Part 3: Per-Product Marketing Strategy
Target Audience
| Role | CEO, COO, Ops Directors (Primary) | Finance Directors, Data Analysts (Secondary) |
| Company Size | 10-200 employees |
| Industry | Professional Services, SaaS, Retail |
| Pain Point | Data scattered across tools, no single view |
Messaging Pillars
Clarity "See what matters. Nothing else."
Speed "Built in days, not months."
Personalization "Dashboards that fit how YOU measure success."
Ad Creative Direction
- Visual: Dark backgrounds, clean data visualizations, executive aesthetic
- Hook: "Still exporting to Excel? There's a better way."
- CTA: "See your data →" / "Get your dashboard built →"
Target Audience
| Role | Operations Managers, Office Managers (Primary) | HR Directors, Project Managers (Secondary) |
| Company Size | 20-100 employees |
| Industry | Agencies, Professional Services, BPO |
| Pain Point | Manual approval chains, lost requests, bottlenecks |
Messaging Pillars
Flow "Work shouldn't get stuck."
Automation "Route it. Done."
Control "Know where everything is. Always."
Ad Creative Direction
- Visual: Clean, efficient, motion graphics showing flow
- Hook: "Your approvals are stuck. Again."
- CTA: "Automate approvals →" / "See it flow →"
Target Audience
| Role | Project Managers, Team Leads (Primary) | Founders, Product Managers (Secondary) |
| Company Size | 5-50 employees |
| Industry | Startups, Agencies, Tech |
| Pain Point | Generic PM tools don't fit their workflow |
Messaging Pillars
Momentum "Momentum > perfection."
Simplicity "Built for how your team actually works."
Speed "Ship it. Then iterate."
Ad Creative Direction
- Visual: Bold, energetic, orange accents, forward motion
- Hook: "Still in planning mode? Your competitor shipped yesterday."
- CTA: "Start shipping →" / "See Vector in action →"
Target Audience
| Role | HR Managers, People Ops (Primary) | Founders (solo HR), Office Managers (Secondary) |
| Company Size | 20-100 employees |
| Industry | Professional Services, Tech, Retail |
| Pain Point | Scattered employee data, manual onboarding |
Messaging Pillars
Belonging "HR that's actually human."
Simplicity "Everything about your team. One place."
Growth "People, aligned."
Ad Creative Direction
- Visual: Warm, human, candid team photos, emerald accents
- Hook: "Managing your team in spreadsheets? You deserve better."
- CTA: "Organize your people →" / "See Alignly →"
Target Audience
| Role | Business Owners, Operations Managers (Primary) | Finance/Accounting, Store Managers (Secondary) |
| Company Size | 5-50 employees |
| Industry | Retail, F&B, Services |
| Pain Point | Time theft, inaccurate records, payroll errors |
Messaging Pillars
Fairness "Fair time. Fair pay."
Accuracy "Accurate. Always."
Trust "No more time disputes."
Ad Creative Direction
- Visual: Clean, professional, red accents, clock imagery (subtle)
- Hook: "How much are manual timesheets costing you?"
- CTA: "Track accurately →" / "Calculate savings →"
Target Audience
| Role | Agency Owners, Account Managers (Primary) | Consultants, Professional Services (Secondary) |
| Company Size | 5-50 employees |
| Industry | Marketing Agencies, Consulting, Legal |
| Pain Point | Client comms scattered, unprofessional image |
Messaging Pillars
Professionalism "Look bigger than you are."
Experience "Clients return."
Branding "Their space. Your brand."
Ad Creative Direction
- Visual: Premium, teal accents, portal/threshold imagery
- Hook: "Your clients deserve better than email threads."
- CTA: "Build your portal →" / "See Encore →"
Target Audience
| Role | Founders, CEOs, Operations Leaders (Primary) | CTOs for buy vs. build decisions (Secondary) |
| Company Size | 10-200 employees |
| Industry | Any SMB with unique workflows |
| Pain Point | No existing software fits their process |
Messaging Pillars
Possibility "When it doesn't exist, we build it."
Value "Subscription pricing. No $100K projects."
Speed "Shipped in days, not months."
Ad Creative Direction
- Visual: Premium B&W, bold typography, no accent color
- Hook: "That system you never had time to build?"
- CTA: "Tell us your problem →" / "Start building →"