Platform-specific targeting guide for Symph's 7 CSaaS products. Global market with regional priority tiers.
Target the world, but speak their language. Different regions, different pain points, different trust signals. Prioritize English-speaking markets, then expand.
| Product | #1 Platform (50-60%) | #2 Platform (25-35%) | #3 Platform (10-20%) |
|---|---|---|---|
| Overture | LinkedIn 60% | Meta 30% | X 10% |
| Worklane | LinkedIn 50% | Meta 40% | TikTok 10% |
| Vector | X 40% | LinkedIn 30% | TikTok 30% |
| Alignly | LinkedIn 50% | Meta 35% | Reddit 15% |
| Clocklane | Meta 50% | TikTok 30% | LinkedIn 20% |
| Encore | LinkedIn 50% | X 30% | Meta 20% |
| The Agency | LinkedIn 50% | X 30% | Reddit 20% |
Global reach with regional prioritization. Different markets need different messaging and spend allocation.
~10M Filipinos abroad. They trust Philippine-built products and often recommend to family businesses back home.
Key markets: USA (4M), Saudi Arabia (1M), UAE (700K), Canada (500K), UK (400K), Australia (400K)
Best for visual storytelling, retargeting, and reaching business owners who scroll during off-hours. Strong in SEA and emerging markets.
| Age | 28–55 |
| Location | Tier 1: USA, UK, Australia, Canada | Tier 2: Singapore, UAE, Philippines | Tier 3: India, SEA |
| Languages | English (primary), Hindi, Bahasa, Tagalog (secondary) |
| Interests | Business intelligence, Data analytics, Microsoft Excel, Tableau, Power BI, Google Analytics, Financial analysis, Business strategy, KPI tracking |
| Behaviors | Small business owners, Technology early adopters, Business page admins, Engaged shoppers |
| Job Titles | CEO, COO, CFO, Business Owner, Operations Director, Finance Director, Data Director |
| Exclusions | Current customers, Competitor employees (Tableau, Looker, Databox) |
| Placements | Feed, Reels (prioritize), Stories |
| Optimization | Lead generation, Conversions |
| Age | 28–50 |
| Location | Global: USA, UK, Canada, Australia, Singapore, Philippines, India, UAE |
| Interests | Process automation, Project management software, Office administration, Workflow management, Trello, Asana, Monday.com, Notion |
| Behaviors | Business page admins, Small business owners, Frequent business travelers |
| Job Titles | Operations Manager, Office Manager, HR Manager, Project Manager, Admin Manager, Process Lead |
| Placements | Feed, Reels, Stories |
| Optimization | Lead generation |
| Age | 25–45 |
| Location | Tech hubs: USA (SF, NYC, Austin), UK (London), Singapore, India (Bangalore), Canada (Toronto), Australia (Sydney) |
| Interests | Startups, Entrepreneurship, Agile methodology, Scrum, Project management, Productivity apps, Y Combinator, Tech startups, Side hustle |
| Behaviors | Technology early adopters, Business page admins, Online purchasers |
| Job Titles | Founder, Project Manager, Product Manager, Team Lead, Engineering Manager, Startup CEO |
| Placements | Feed, Reels (prioritize for startup audience) |
| Optimization | Conversions (trial signup) |
| Age | 28–50 |
| Gender | All (slight female skew — HR demographics) |
| Location | Global: USA, UK, Canada, Australia, Philippines, Singapore, India, UAE, South Africa |
| Interests | Human resources, Employee management, Payroll services, BambooHR, Gusto, HR software, Recruitment, Talent management, Remote work |
| Job Titles | HR Manager, People Operations, Office Manager, Admin Manager, HR Director, CHRO |
| Exclusions | Current customers, Job seekers (non-HR) |
| Placements | Feed, Stories |
| Optimization | Lead generation |
| Age | 30–55 |
| Location | Retail/F&B hubs: USA, UK, Canada, Australia, Philippines, Singapore, UAE, South Africa |
| Interests | Point of sale systems, Time tracking software, Payroll, Retail management, Restaurant management, QuickBooks, Xero, Square |
| Behaviors | Small business owners, Engaged shoppers, Business page admins, Retail business owners |
| Job Titles | Business Owner, Store Manager, Finance Manager, Operations Manager, Restaurant Owner, Retail Manager |
| Industries | Retail, Food & Beverage, Services, Manufacturing, Hospitality |
| Placements | Feed, Stories, Reels |
| Optimization | Lead generation |
| Age | 28–45 |
| Location | Agency hubs: USA (NYC, LA), UK (London), Australia (Sydney, Melbourne), Canada, Philippines, Singapore |
| Interests | Marketing agencies, Advertising agencies, Consulting, Client management, Freelancing, Creative agencies, Digital marketing |
| Behaviors | Business page admins, Small business owners, Frequent business travelers |
| Job Titles | Agency Owner, Account Director, Client Services Manager, Creative Director, Consultant, Freelancer |
| Exclusions | Current customers, Large agency employees (500+) |
| Placements | Feed, Stories |
| Optimization | Conversions |
| Age | 30–55 |
| Location | Global: USA, UK, Canada, Australia, Singapore, UAE, Philippines, India, South Africa |
| Interests | Entrepreneurship, Small business, Software development, Custom software, Technology, Business automation, SaaS, Digital transformation |
| Behaviors | Small business owners, Business page admins, Decision makers |
| Job Titles | CEO, Founder, Business Owner, COO, Operations Director, CTO, Managing Director |
| Income | Top 25% (where available) |
| Exclusions | Current customers, Developer/agency competitors |
| Placements | Feed, Stories |
| Optimization | Lead generation |
The B2B workhorse. Highest CPM, highest intent. Best for executive targeting, thought leadership, and lead gen for higher-ticket products.
| Product | Job Titles | Seniority | Company Size | Key Industries |
|---|---|---|---|---|
| Overture | CEO, COO, CFO, VP Operations, Data Director, Head of BI | Director, VP, C-Suite, Owner | 11-500 | Tech, Professional Services, Financial Services, Retail |
| Worklane | Operations Manager, Office Manager, Process Lead, Admin Director | Manager, Senior, Director | 11-200 | Professional Services, Marketing, Insurance, BPO |
| Vector | Project Manager, Product Manager, Team Lead, Engineering Manager, Founder | Entry, Senior, Manager, Director | 1-200 | Tech, Marketing, Design, Startups |
| Alignly | HR Manager, People Ops, CHRO, HR Business Partner, Talent Manager | Manager, Senior, Director, VP | 11-500 | Tech, Professional Services, Retail, Healthcare |
| Clocklane | Business Owner, Finance Manager, Ops Manager, Store Manager | Owner, Director, Manager | 1-200 | Retail, F&B, Hospitality, Manufacturing |
| Encore | Agency Owner, Account Director, Client Services Director, Partner | Owner, Director, VP, Partner | 1-50 | Marketing, Design, Consulting, Legal, Accounting |
| The Agency | CEO, Founder, COO, CTO, Managing Director | Owner, C-Suite, VP, Director | 11-500 | All industries (unique workflow pain) |
LinkedIn allows granular geo-targeting. Use this hierarchy:
Thought leadership and real-time engagement. Best for Vector (startup audience) and The Agency (founder community). Threads perform.
| Product | Target Account Types | Hashtags | Content Style |
|---|---|---|---|
| Overture | CEOs, VCs, Data influencers, CFOs | #DataDriven #Analytics #CEO #Dashboards | Insights, threads, data hot takes |
| Worklane | Ops leaders, Process nerds, HR | #Automation #Workflows #OpsTwitter | Efficiency tips, before/after |
| Vector | Startup founders, PMs, VCs | #ShipIt #Startups #ProductManagement #Build | Shipping culture, PM debates |
| Alignly | HR leaders, People ops, CHROs | #PeopleOps #HR #Culture #Hiring | Culture content, HR trends |
| Clocklane | SMB owners, Retail, Restaurant | #SmallBusiness #Retail #TimeTracking | Cost savings, compliance |
| Encore | Agency owners, Consultants, Marketers | #AgencyLife #Consulting #ClientSuccess | Premium tips, client experience |
| The Agency | Founders, Tech leaders, CTOs | #BuildInPublic #SaaS #CustomSoftware | Building stories, case studies |
Discovery engine. Younger B2B buyers are here. Best for Clocklane (SMB owners), Vector (startup founders), and relatable office content.
| Product | Age | Interests | Hashtags | Best Format |
|---|---|---|---|---|
| Overture | 25-45 | Business, Finance, Data | #BusinessTok #DataVisualization #CEO | In-Feed, Spark Ads |
| Worklane | 25-40 | Productivity, Work Life, Corporate | #WorkTok #OfficeLife #Productivity | In-Feed (POV content) |
| Vector | 22-40 | Startups, Tech, Side Hustle | #StartupTok #ShipIt #TechTok | Spark Ads, In-Feed |
| Alignly | 25-45 | HR, Career, Workplace | #HRTok #PeopleOps #Workplace | In-Feed (HR humor) |
| Clocklane | 28-50 | Small Business, Retail, Restaurant | #SmallBusinessTok #RetailTok | In-Feed ("I saved $X") |
| Encore | 25-40 | Agencies, Marketing, Freelance | #AgencyLife #Freelance #Marketing | Spark Ads |
| The Agency | 28-50 | Business, Technology | #BusinessTok #TechTok #Founder | Spark Ads |
Community-first. High trust, high skepticism. Best for Alignly (r/humanresources) and The Agency (r/startups, r/Entrepreneur). Play the long game.
| Product | Primary Subreddits | Secondary Subreddits | Engagement Style |
|---|---|---|---|
| Overture | r/analytics, r/BusinessIntelligence, r/dataisbeautiful | r/smallbusiness, r/startups | Answer data questions, share visualization tips |
| Worklane | r/productivity, r/smallbusiness, r/sysadmin | r/operations, r/processimprovement | Process improvement advice, workflow tips |
| Vector | r/projectmanagement, r/agile, r/startups | r/Entrepreneur, r/SideProject | PM best practices, tool comparisons |
| Alignly | r/humanresources, r/AskHR, r/smallbusiness | r/jobs, r/careerguidance | HR compliance tips, people ops advice |
| Clocklane | r/smallbusiness, r/restaurateur, r/retail | r/accounting, r/Entrepreneur | Time tracking ROI, payroll tips |
| Encore | r/agencies, r/marketing, r/freelance | r/consulting, r/Entrepreneur | Client management, agency operations |
| The Agency | r/smallbusiness, r/startups, r/Entrepreneur | r/SaaS, r/technology | Build vs buy, custom software stories |
Monthly spend allocation by platform and region. Adjust based on performance data — these are starting points.
Symph CSaaS — Global Ad Demographics 2026
Version 2.0 · Global Targeting · February 2026